how to be a good salesman
Speaking to the link I posted earlier, these are my guidelines for figuring out if what I’m reading is “natural health BS” or actually good information.
1. Who is this person? An herbalist or healthcare professional I know of (good)? Someone I personally know, have met, learned from or heard speak (best)? Has this person written a book, taught or run their own herb school? Does this person have their own private practice? How long have they been in practice or been teach...ing? None of this = Red Flag.
2. What’s their training? If they have a website and don’t list specific schools, universities or actual people they’ve learned from/with = Red Flag.
3. Is this person ultimately selling you something, other than possibly their own personal services or products? Are they selling MLM goods or own an internet store? Then whatever they’ve written may be just to get you to the store.
4. Does this person post a lot of memes or link back just to their own stuff? I can’t think of a good herbalist, energy healer, naturopath, holistic MD, acupuncturist or other complementary practitioner I trust who does this. Articles they’ve found in reputable publications – ones that are often also in print: NYT, Washington Post, actual science journals, etc. - yes. Their own blogs, yes – and they will often say something along the lines of “this is my opinion” or “this is based on my X years of experience with clients”. Just posting memes = red flag. I could write a post just on this and how snake oil how to be a good salesman types gain your trust this way.
5. Fundamentalist or conspiracy theorist? Red flag.
6. These phrases: “only this one thing”, “blows your mind”, “X does not want you to know this”, etc. It’s all click bait. Run. Away.